• Container candles are the most popular type of candle purchased.
• Other popular products include tealights, votives, and pillars.

TYPES OF CANDLES PURCHASED IN PAST THREE (3) MONTHS, BY AGE GROUP.

Base 1,548 adults who have purchased candles: all aged 18+ with access to the Internet.

                                         TOTAL    18-24      25-34     35-44      45-54     55-64        65+
                                               %          %           %           %           %          %            %
CONTAINERS                    62           70           66           69           61           56           46

VOTIVES                             28           22           32           30           35           25           20

PILLARS                             25           28           28           28           24           27           13

DINNER                              16           19           15           15           18           15           13

TEALIGHTS                        31           32           36           34           35           28           17

GEL                                       16           21           21           17           16           8              8

BIRTHDAY                          22           28           31           24           25           10           12

OTHER                                 3              2             2             3             2             8             4

 As you can readily see that you need to know your market, If you are going to a church bazaar where most of the attendees are older (senior), take along many containers. Study your market, and adjust accordingly.

75% of candles are purchased due to fragrance appeal. 10% for color, 7% burn time, and 4% shape

SCENT PREFERENCES

FOOD BASED          FRUIT BASED         FLORALS     EXOTICS      OTHER

1.  Vanilla                           Apple                   Lavender     Eucalyptus         Rain
2.  Apple Pie                   Strawberry              Jasmine       Sandalwood   Ocean Breeze
3.  Brown Sugar                Citrus                      Lilac              Ginger
4.  Gingerbread                 Peach                       Rose           Green Tea
5.  Peppermint                   Melon                   Gardenia      Lemongrass
6.  Mint                           Black Cherry             Peony           White Tea
7.  Hazelnut                                                                            Ylang Ylang
8.  Coffee
9.  Cappuccino
10. Mocha

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