- Container candles are the most popular type of candle purchased.
- Other popular products include tealights, votives, and pillars.
TYPES OF CANDLES PURCHASED IN PAST THREE (3) MONTHS, BY AGE GROUP.
Base 1,548 adults who have purchased candles: all aged 18+ with access to the Internet.
TOTAL 18-24 25-34 35-44 45-54 55-64 65+
% % % % % % %
CONTAINERS 62 70 66 69 61 56 46
VOTIVES 28 22 32 30 35 25 20
PILLARS 25 28 28 28 24 27 13
DINNER 16 19 15 15 18 15 13
TEALIGHTS 31 32 36 34 35 28 17
GEL 16 21 21 17 16 8 8
BIRTHDAY 22 28 31 24 25 10 12
OTHER 3 2 2 3 2 8 4
As you can readily see that you need to know your market, If you are going to a church bazaar where most of the attendees are older (senior), take along many containers. Study your market, and adjust accordingly.
75% of candles are purchased due to fragrance appeal. 10% for color, 7% burn time, and 4% shape
SCENT PREFERENCES
FOOD BASED FRUIT BASED FLORALS EXOTICS OTHER
1. Vanilla Apple Lavender Eucalyptus Rain
2. Apple Pie Strawberry Jasmine Sandalwood Ocean Breeze
3. Brown Sugar Citrus Lilac Ginger
4. Gingerbread Peach Rose Green Tea
5. Peppermint Melon Gardenia Lemongrass
6. Mint Black Cherry Peony White Tea
7. Hazelnut Ylang Ylang
8. Coffee
9. Cappuccino
10. Mocha
Missed the previous months Business Hints? See them here:
July 07 Aug 07 Sept 07Oct 07 Nov 07 Dec 07 Jan08
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