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A well built, well maintained mailing list can be a powerful marketing tool for crafters. Since handmade items show unique style of its creator, artists and craftspeople can easily develop a mailing list of loyal followers interested in their creations.
Types of Lists-
An email mailing is an inexpensive/free and easy way to keep your customers informed about your work. Snail mail mailings can be a great way to target customers who may not be online.
How to Build a Mailing List –
It is very important to make your list an opt-in mailing. This means that you ask your customers if they would like to be added to your mailings before adding their information.
As you gather information, you can organize, access and update it easily in a spreadsheet or database.
What Information to Collect-
Customer name, address, city, state, zip code and an email address are all things you should keep in your list. Even if your mailings will be only through email, it can be helpful to know regional information so you can inform customers when you’ll be in their area.
What to Send-
Keep your subscribers informed of new products, specials, where you will be displaying your work and any other information relevant to news about your products. If you are attending a show in a certain area, be sure to send targeted mailing to subscribers in that area. Including coupons and show specials can be very effective in regional mailings.
How often you send mailings depends on how often you have relevant, newsworthy information to send. Email mailings should be sent at least every couple of months. Regular mail should be sent at least once or twice a year. Regional mailings should be sent whenever you will be attending shows.
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